Guangzhou, China-based EHang has announced the appointment of a new regionalized marketing management team to lead promotion of its autonomous aerial vehicles.
Edward Xu, the company’s chief strategy officer, will lead marketing activities outside of Europe, while Andreas Perotti will oversee activities within Europe in his position as chief marketing officer of EHang Europe. The company said it has established an international team in Europe to further enhance its local presence and operations as part of its strategic expansion initiative.
Prior to joining EHang, Xu served as the head of Asia Transportation Research at Morgan Stanley Asia Limited, where he covered the aviation, transportation, and logistics industries extensively during his 15-year career as an equity research analyst.
Perotti has over a decade of international marketing and communications experience with senior marketing roles in the aviation industry, government and telecom sectors, including the European Parliament, Telekom Austria Group, FACC AG, and more.
EHang also announced that as of July 27, Derrick Xiong has resigned from his positions as the company’s chief marketing officer and director due to “personal reasons.” With his departure, the company’s board of directors will consist of a majority of independent directors.
“On behalf of the board and management team, I would like to express our sincere appreciation to Derrick for his dedication and tremendous contributions to EHang,” stated EHang founder and CEO Huazhi Hu in a press release.
“We believe the new regionalized marketing management team with their strong expertise and international capabilities will bolster our marketing capabilities globally. By leveraging local talent, we will be able to offer customized solutions that address specific local market needs.”