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Ascension Global’s Pamela Cohn joins Hyundai UAM Division

Hyundai Motor Group has appointed Pamela Cohn as vice president of global strategy and operations at its Urban Air Mobility (UAM) Division.

Pamela Cohn Hyundai UAM
Pamela Cohn founded McKinsey’s UAS Hub and was a leader in its Aerospace & Defense and Infrastructure practice groups prior to founding Ascension Global. Hyundai Photo

Cohn joins Hyundai from the aviation consultancy firm she founded, Ascension Global. She brings with her a team of UAM experts who will help Hyundai “achieve a lead in the rapidly evolving UAM sector,” the company said.

“We are fortunate to have Pamela join our leadership team,” stated Dr. Jaiwon Shin, executive vice president and head of Hyundai’s UAM Division. “With her strong reputation in the industry; firsthand knowledge of operational, strategic, and policy opportunities in the UAM space; and track record of delivering results in traditional and future aviation, we are excited for her to scale our global footprint.”

The announcement comes one week after Hyundai revealed a new eVTOL air taxi model — called the S-A1 — and a partnership with ridesharing giant Uber at CES 2020 in Las Vegas, Nevada. The four-passenger, fully electric S-A1 is optimized for the Uber Elevate mission, with a projected range of 60 miles (100 km) and a target cruise speed of up to 180 mph (290 km/h).

Hyundai S-A1 eVTOL air taxi
Hyundai revealed its S-A1 air taxi concept and a partnership with Uber Elevate at CES 2020. Hyundai Image

The S-A1 is one element of the broader urban mobility vision that Hyundai showcased at CES, which also includes a “purpose-built vehicle” concept called the S-Link and “Hubs” that will serve as skyports and community spaces.

“I believe Hyundai Motor Group is uniquely positioned to advance this sector and put citizens and communities at the heart of its ecosystem,” Cohn stated. “It has been a distinct privilege to counsel the leaders in this industry on behalf of Ascension, and we are looking forward to putting guidance into action at Hyundai.”

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